Yahoo SEO Optimization

Yahoo!: The Social Search Engine

Yahoo! strives to provide the best search experience by delivering relevant results to its searchers in areas that computer algorithms simply fall short, such as opinions and personalized results. Yahoo! generates a good amount of traffic and is one of the easier search engines to optimize for. Yahoo! results factor in just about everything, but most important is the relevance to a particular search.

Critical Points of Yahoo! SEO

• On-page factors such as meta-tags, keyword density, web page text, title and description accuracy as well as its source, associated links and other unique algorithms and thousands of other variables.
• Off-page factors, mainly being links, are also important in terms quality and quantity. Work with other websites and content providers to develop strong bonds between related pages.
• Blogs with quality and relevant information are an excellent way to ensure Yahoo! looks fondly at your site. Yahoo! crawls the web every 2-4 weeks and automatically finds new content for indexing.
• Employing different ways to deliver keyword-rich content is vital to success in Yahoo! search results. Stuffing keywords into the site copy is an effective way to improve rankings.
• Yahoo cares about page descriptions. Unique page titles that clearly identify the content delivered on each page is rewarded.
• Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your website. The document title and description should grab their attention and match the content of your site.
• Develop a well-defined list of keywords that relate to the specific page on your site. Use a keyword meta-tag to list key words for the document instead of using one broad set of keywords for every page.
• Careful selection of keywords, incoming links, title tags, header and keyword-rich content are important to Yahoo! Think carefully of the key terms that your users will search on to find content like yours.
• Yahoo! crawler does not recognize copy within an image so use ALT text to display important names, content, or links.
• An HTML site map can help make sure all your pages are crawled. Keep relevant text and links in HTML.

Yahoo! Says Yikes

When web pages are designed for purposes other than providing desirable information for the user Yahoo! enforces penalties. Spam pages are aimed to trick the search engine into offering inappropriate, redundant or poor-quality search results. Here are some examples of negative SEO practices:

• Use of invisible or duplicate text.
• Pages that serve solely to direct the user to another page.
• Multiple sites offering the same content.
• Abuse of cross-linking to sites, which artificially escalates apparent link popularity.
• Pages that seem deceptive, fraudulent or provide a poor user experience such as use excessive pop-ups, interfering with user navigation.

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Search Engine
Solution your
Silent Sales Force

Attracting a loyal
audience to your
website is best achieved through
top search engine
listings. 
- Forrester
Research Media
Field Study


The biggest issue
with search engine
marketing is that it
keeps changing as
the algorithms and
rankings change...
just when you
think you have a
handle on it, you
don't. 
- Newell Wright
James Madison
University


85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results. 
- Seventh WWW
User Survey
Georgia Institute of
Technology 


Users looking for
products on-line
are far more likely
to type the product
name into a search
engine (28%) rather than go into
an engine's
"shopping" channel
(5%) or click on
banner ads (4%)
- March 2001
Jupiter Media
Metrix and NPD 


Search Engine
Marketing was
ranked as the #1
website
promotional
method used by eCommerce sites.
- ActivMedia
Research